FSC International – Forests for All Forever

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North and Latin America Webinar
Tuesday, 29 May 2018 |  11:00 am - 12:00 pm CDT (Central Daylight Time)

Join us to discover how this study can inform business efforts to mainstream sustainable consumption.
The findings are relevant and instructive for sustainability, marketing, and communications professionals from the packaging and paper, furniture, construction, and retail sectors.

In this webinar, you will learn:

  1.  How to locate and appeal to ‘predisposed’ consumers;
  2. The most motivating messages to effectively tap into consumer demand globally and locally; and
  3. How partnerships can help to overcome the persistent trust gap facing companies.

This webinar is intended for the North and Latin America regions. Register for your region-specific webinar here.



Eric Whan, Director

Eric currently leads The GlobeScan /SustainAbility Survey, the world’s definitive survey of sustainable development experts, and directed “Greendex” – the largest global study tracking sustainable consumption trends – in partnership with the National Geographic Society. Recent clients include the New York City Mayor’s Office, Newmont, SC Johnson, The Government of Canada, the Inter-American Development Bank, ISEAL, We Mean Business, the Royal Bank of Canada, 3M, and the Forest Stewardship Council among many others. Eric was appointed as the GlobeScan Foundation’s Executive Director in 2017.

Arcos Dorados

Leonardo Lima, Corporate Sustainable Development Director

Leonardo Lima is the Director of Sustainable Development. With over 30 years of experience in Quality Systems, Supply Chain, and Sustainability, he is leading the Arcos Dorados sustainability efforts for Latin America since early 2013. Mr. Lima has worked for several food and beverage companies such as AMBEV, Fleishmann & Royal, Kraft Foods, and General Mills. Since 2013, when he came back to Brazil after living 8 years in Argentina, in partnership with the FGV he has created the “MBA – Strategies for a Sustainable Development” which he coordinates and holds in the McDonald's University in São Paulo Brazil. He represents Latin America in the Global McDonald's Sustainability Board. He is the current President of the Sustainability Council of AMCHAM in Brazil, Member of GTPS (Brazilian Roundtable for Sustainable Beef).


Margaret (Peggy) Murphy, Ph.D., Sustainability Strategy Leader - North America Consumer Tissue

In the North America Consumer Tissue, Peggy is responsible for leading the development and delivery of sustainability strategies and capabilities and is the key point of contact with external NGOs with respect to environmental strategies.


Chris McLaren, Chief Marketing Officer

Chris leads Forest Stewardship Council US’s marketing and business development efforts, having helped corporations make the most of sales and marketing opportunities and challenges for more than 20 years. Prior to joining FSC, Chris led U.S. marketing and sales at Aimia, a leading global loyalty marketing solutions provider; at Wunderman, a WPP agency, providing strategic services to Best Buy and Coca-Cola; at Gage, serving Fortune 500 clients including Microsoft, Walmart, Dell, and 3M; and at Target, providing marketing strategy and management consulting services. Chris holds Bachelor’s Degrees in English and Graphic Design from the University of Wisconsin-Madison and an MBA from the University of Minnesota’s Carlson School of Management.

*By clicking Register Now, you agree that FSC will use your personal information to improve the service and to ensure our compliance with applicable Data protection laws. We will use your personal information to send you emails notifying about your registration and participation in the webinar. After the webinar, we will also send you an email with the possibility to download the presentation. If you do not wish to receive any further emails from us, you can do so any time by clicking the link “Stop GoToWebinar emails" that you'll find at the bottom of any received email. For any questions, comments and feedback you can contact us at: marketing@fsc.org