FSC International – Forests for All Forever

Facts & Figures

199,966,517 ha certified
38,542 CoC certificates
1,638 FM/CoC certificates

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North and Latin America Webinar

Thank you to all those who attended this webinar, we hope you found it valuable. We would also like to thank our presenters.

If you were unable to attend, or would like to re-watch the webinar at your leisure, the recording can be viewed here. Our speakers’ presentations are available below. 



Eric Whan, Director

Eric currently leads The GlobeScan /SustainAbility Survey, the world’s definitive survey of sustainable development experts, and directed “Greendex” – the largest global study tracking sustainable consumption trends – in partnership with the National Geographic Society. Recent clients include the New York City Mayor’s Office, Newmont, SC Johnson, The Government of Canada, the Inter-American Development Bank, ISEAL, We Mean Business, the Royal Bank of Canada, 3M, and the Forest Stewardship Council among many others. Eric was appointed as the GlobeScan Foundation’s Executive Director in 2017.

Arcos Dorados

Leonardo Lima, Corporate Sustainable Development Director

Leonardo Lima is the Director of Sustainable Development. With over 30 years of experience in Quality Systems, Supply Chain, and Sustainability, he is leading the Arcos Dorados sustainability efforts for Latin America since early 2013. Mr. Lima has worked for several food and beverage companies such as AMBEV, Fleishmann & Royal, Kraft Foods, and General Mills. Since 2013, when he came back to Brazil after living 8 years in Argentina, in partnership with the FGV he has created the “MBA – Strategies for a Sustainable Development” which he coordinates and holds in the McDonald's University in São Paulo Brazil. He represents Latin America in the Global McDonald's Sustainability Board. He is the current President of the Sustainability Council of AMCHAM in Brazil, Member of GTPS (Brazilian Roundtable for Sustainable Beef).


Margaret (Peggy) Murphy, Ph.D., Sustainability Strategy Leader - North America Consumer Tissue

In the North America Consumer Tissue, Peggy is responsible for leading the development and delivery of sustainability strategies and capabilities and is the key point of contact with external NGOs with respect to environmental strategies.


Chris McLaren, Chief Marketing Officer

Chris leads Forest Stewardship Council US’s marketing and business development efforts, having helped corporations make the most of sales and marketing opportunities and challenges for more than 20 years. Prior to joining FSC, Chris led U.S. marketing and sales at Aimia, a leading global loyalty marketing solutions provider; at Wunderman, a WPP agency, providing strategic services to Best Buy and Coca-Cola; at Gage, serving Fortune 500 clients including Microsoft, Walmart, Dell, and 3M; and at Target, providing marketing strategy and management consulting services. Chris holds Bachelor’s Degrees in English and Graphic Design from the University of Wisconsin-Madison and an MBA from the University of Minnesota’s Carlson School of Management.


Rodger O'Connell, Senior Consultant

Rodger is a highly talented consultant with exceptional facilitation skills honed over twenty+ years working with not for profit and social sector organisations. As an organisational change/development consultant, he is known for his insight and straight talking to enhance organisational performance. He has a talent for bringing challenging issues to the surface for resolution and enabling people to agree shared goals. During the last ten years, Rodger has developed a world-class reputation for facilitating complex, multi-stakeholder international meetings and processes on behalf of global organisations such as the Forest Stewardship Council (FSC) and the Alliance for Water Stewardship. During the last three years, Rodger has facilitated meetings and processes for the Forest Stewardship Council, the Alliance for Water Stewardship, The British Council, The Associated Board of the Royal Schools of Music, and the UK Health Foundation. Before founding LEVELheaded, Rodger worked with the Industrial Society (now the Work Foundation) in the UK.