Building partnerships and synergies
© FSC A.C.Together we can address the challenges and opportunities inherent in improving forest management and driving more sustainable supply chains worldwide.
Through joint activities and campaigns we work to raise the value of the FSC brand and increase demand for FSC certified products. Working with key accounts we facilitate access to the FSC’s worldwide network and to information about markets for FSC certified products.
The Key Account Management Program aims to build and maintain strong and productive relationships with key clients that engage with and are committed to FSC.
By working in collaboration, we can share skills and resources, pushing forward innovative approaches to improving forest management.
Our key clients drive the supply and demand for FSC certified products, and these efforts have led to the phenomenal growth in the area of forest covered by FSC certificates and the number of chain of custody certificates, as well as increased awareness about FSC certification.
The Key Account Management Program aims to:
- maximize the opportunities for the FSC Network to engage with business partners around the world
- support the strategic development of the supply of FSC certified materials
- develop communication channels with key clients to provide them with information about market trends related to FSC certified products.
Within FSC the Key Account Management Program is improving our internal learning processes in order to understand the needs and priorities of business clients and identify opportunities for win–win collaboration.
We are centralizing our customer service function in order to strengthen relationships with key clients. Through marketing and awareness raising, we also aim to mainstream FSC in key clients’ procurement policies.
For our key clients, the Key Account Management Program will help overcome bottlenecks in supply and demand of FSC products by connecting up disparate supply chains, and provide an expanded opportunity to exchange information about market needs.
By working in partnership with us, key clients communicate their commitment to responsible forest management to consumers and other businesses.