The latest news and views from FSC, plus related forestry industry updates
WEBINARS: FSC and GlobeScan on targeting untapped global consumer demand for sustainably sourced products
Wednesday, 9 May 2018
FSC is hosting a series of webinars to discuss the results of the consumer research we conducted with GlobeScan. Join us on 29 May or 6 June to find out more about finding and engaging ethically-conscious consumers.
As we pursue our goal of creating a consumer movement, FSC strives to learn more about the needs of consumers in different markets worldwide. In 2017, we commissioned GlobeScan to conduct global consumer research in 13 markets to assess the marketplace for sustainable forest products, certification, and the value of the FSC brand.
The results indicate a high consumer interest in responsible forestry, and trust in FSC. Consumers feel more confident that FSC will protect forests than government or businesses. This provides not only a strong business case for FSC certification, but for communicating the associated benefits more broadly.
Join our webinars on 29 May or 6 June to see the research results, and to get insider advice and tips from speakers representing various companies, such as Kimberly-Clark, McDonald’s, Sofidel, and Tetra Pak, who will speak to their experiences with marketing FSC-certified products to consumers.
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Keeping up with all the latest information about forest management and certification can be difficult. That’s why we collect it for you in our newsroom. The newsroom is where you’ll find news from FSC, as well as information about developments in the wider forestry industry. It’s also home to The Root of the Matter, the monthly blog from FSC Director General Kim Carstensen.