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FSC Friday Celebrations All Around the World
Monday, 15 October 2018
On Friday 28 September, FSC-certified businesses, FSC members, schools and organizations all around the world celebrated FSC Friday. This event is about sharing the work our organization has been doing for almost 25 years to take care of forests and its biodiversity.
FSC International clean-up action
FSC International celebrated by collecting waste along the Rhine. Over the course of an hour, a team of 30 people collected cigarette butts, beer bottles, and food packing, disposable cutlery and plates made of plastic.
Through this action, we wanted to highlight the problem of global plastic waste and encourage responsible choices, like FSC-certified packaging, as an alternative to plastic.
Many companies now propose FSC-certified dinnerware, food and beverage packaging. FSC-certified alternatives help customers purchase wood, paper or even cork and latex coming from well-managed forests and recycled sources.
If you are a company and wish to buy FSC-certified products, please check our public certificate search under “Products” > “Level 1: P6 Household and sanitary products” > “P6.7 Dinnerware” to find plates and cutlery.
Highlights of FSC Friday around the world
Our national offices and their certificate holders also organized many inspiring events:
- FSC Portugal celebrated FSC Friday with a dinner in a winery. The event gathered bottlers, cork producers, printers and wood companies, to share their experiences in sustainable business models, promote the use of responsible forest products and highlight the importance of consumers’ choices. Corks stoppers, paper labels, cardboard packaging, and wooden barrels or boxes, are some of the products that forests offer, and which should be guaranteed a sustainable provenance.
- FSC Canada asked their stakeholders to help raise awareness by talking about FSC and their commitment to responsible forestry to their employees or colleagues. Their website suggested different ideas to help get the message out, such as sending a companywide message explaining what FSC is, sharing fun forest facts through social media or hosting a lunch for staff to introduce FSC through a presentation, fun snacks or an FSC video. The staff of Alberta-Pacific Forest Industries, a company that owns the largest FSC-certified forest in the world, celebrated FSC Friday by dressing in green, placing posters around the office and sharing on social media.
- FSC Finland traditionally announces the winner of its “Seedling of Responsibility Award” (Vastuun taimi in Finnish) on FSC Friday. This year, the prize was awarded to Mrs. Silja Keränen who has highlighted the importance of responsible forestry in Finland. Silja Keränen is a columnist of a big Finnish newspaper and her thoughts attract lots of publicity and comments. She is also a smallholder and a member of the Finnish Green Party.
- The FSC Greater Mekong office worked closely with WWF Thailand, Tetra Pak Thailand and The Mall Group (Thailand’s largest mall operator) that organized FSC Friday in one of The Mall Group’s supermarket called “Gourmet Market”. The first 200 customers purchasing TetraPak beverages received cotton shopping bags from WWF.
Tetra Pak Thailand also awarded prizes on Facebook to the best 50 comments explaining why it is important to look for the FSC and Tetra Pak logos.
- FSC Italy and IKEA Italy joined their forces and organized a series of events, information areas and workshops for children in 3 stores (Turin, Milan and Padua).
In Milan and Padua stores the event was extended to the whole weekend, and around 14,000 leaflets on IKEA’s use of FSC wood and paper and 20,000 certified wooden keychains were distributed. In these stores were also organized areas for children, with do-it-yourself FSC- certified paper toys and other activities.
Other companies such as Tetra Pak Italia, LIDL, Nexive and Sofidel join the celebrations with a series of posts and articles on their websites.
- FSC Brazil has started a social media campaign called #EuEscolhoFSC (in English: #IChooseFSC) on FSC Friday. The campaign invites everyone to look for the FSC label and post images of certified products that are part of their daily life while using the hashtag #EuEscolhoFSC. The aim of the campaign is to promote the use of forest products. Keep participating in the campaign #EuEscolhoFSC.
- FSC Switzerland organized a Corporate Volunteering Event together with the watch manufacturer IWC Schaffhausen. 20 employees of IWC helped a hunting association in remove fences in the FSC-certified forest of the city of Schaffhausen. The fences had been placed ten years ago to protect young trees from being grazed by game. The trees have now grown high enough, so game cannot harm them any longer and the space was given back to the game.
- FSC Russia organized a “Forest for all Forever” photo competition. SIG Combibloc Russia became a sponsor of presents for winners. Result of photo contest will be announce October 19.
Tetra Pak organized a “Where did my Tetra Pak package come from?” tour in the FSC-certified forest of International Paper, their contractor, for their clients (beverage producers), retailers, media. The participants saw what a FSC-certified forest looked like and planted seedlings.
In big cities – like Moscow, Krasnoyarsk or Murmansk – teachers and librarians volunteered to organize ‘green’ parties including lectures, master-classes with DIY made from forest materials, waste paper collection and even a tea ceremony. One single school in Moscow managed to engage 700 children and their teachers for a lesson about forest.
In little towns, FSC-certified (and even non-FSC certified) companies – such as Segezha group, Sortavala Sawmill, and Baltic Forest Company – have planted trees with their employees and organized lessons about forest in schools: Segezha group, Sortavala Sawmill, Baltic Forest Company etc.
- FSC US wrote a story about FSC Friday in their monthly newsletter and website. They also prepared 3-4 posts on each of their channels and engaged with organizations also posting content on social media – such as WWF, Rainforest Alliance, World Centric and Cooper Enterprises. The team reached 4,688 engagements through Facebook, Twitter, Instagram, and LinkedIn. FSC US also provided certificate holders with assets and examples of how they could celebrate FSC Friday.
- FSC Netherlands distributed promotional chocolates and sent 350 postcards to their stakeholders asking them to spread the word on FSC Friday internally or through their social media channels. Nationally, FSC Friday was mentioned 250 times through social media (mainly Twitter, LinkedIn, Facebook and Instagram) through posts using materials from the FSC Friday Toolkit. Posts with the highest reach came from the international retailer HEMA and WWF Netherlands. FSC Netherlands also organized two ‘Timber tours’. Specific target group (public procurers, construction companies, regional waterboards) were invited to visit timber yards to discover and discuss on all aspects and types of FSC-certified tropical timber.
- FSC Poland provided many useful materials to FSC Friday participants (quiz about FSC, posters, FSC-certified pens and notebooks, etc.). All these tools were used by over 50 stakeholders celebrating FSC Friday 2018 through events they organized: FSC trainings for employees, informative actions within companies, news and radio interviews). Castorama Polska, one of their license holders, celebrated FSC Friday for over 2 weeks, not only within the company, but also in their local stores, with a special contest for customers and over 3000 communication materials displayed in the stores.
As Karolina Tymorek, FSC Project Coordinator for Poland, mentioned: “We hope such fantastic involvement of stakeholders has not only raised knowledge about FSC among stakeholders, but also increased recognition of the FSC logo among customers.”
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