This is why for the last 21 years we have used a system of certification, marking certified products with a label containing our FSC logo. The logo gives well-managed forests an identity in the market, showing the commitment to sustainable forest management. It’s been enormously successful, but the system is certainly not without its challenges.
In many parts of the world, forest governance and economic systems provide stronger incentives for deforestation than they do for forest management. This creates degradation and social inequality in some areas, which is a huge blow for us. But how do we solve it?
This is the value of its timber, but also the value of its carbon storage and biodiversity, its water protection and the homes, food and other resources it offers to communities. In achieving this vision, it’s important to acknowledge that FSC certification is just one of a number of tools that we will need.
In our new global strategic plan, announced this month, we’ve highlighted the need to understand the role of certification within this much wider context.
As part of this, we’ve made four key commitments. We’ve agreed to an increased focus and measurement of outcomes, advancement through alliances, emphasising the needs of our users and empowering under-represented people.
What this means is we will focus on achieving even stronger outcomes than today by talking to more people about the things that are important to them, and by doing so in terms that make sense to them.
We will work with local communities, Indigenous Peoples, dog walkers, mountain bikers, forestry companies, agricultural plantation companies, local and national governments – everyone who relies on the forest or has an impact on it. By discussing how each of these groups use forests, we can agree what we can do together to achieve our aims.
The examples I have given are, to me, what sustainable forest management looks like. This is what excites me when I think about what certification can achieve, and it is what assures me that FSC is moving in the right direction.
It is vital that we recognise the value of our standing forests, beyond the monetary value attributed to timber we can take out of them, or the monetary value of the agricultural products that could replace a deforested area. This goal inspires us to make good on our commitments. Through the environmental groups, global businesses, workers, communities and Indigenous Peoples that make up our organization, we can reach mutually beneficial conclusions. We can ensure the forest has a future beyond certification.
Kim is the Director General of the Forest Stewardship Council, a position he has held since October 2012. He was selected to succeed Andre de Freitas with the unanimous support of the FSC Board of Directors, who recognised that Kim’s proven track record as a global leader within the environment and development sectors make him extremely well-suited to consolidate FSC’s position as a global leader in responsible forest certification.
Copyright: Kim’s image (black/white) with thanks to Morten Holtum.