Saturday, 14 May 2016 – Tuesday, 17 May 2016
Sustainable Brands® 2016 Cape Town
Cape Town, South Africa – Organized by: Sustainable Brands
Cape Town’s Sustainable Brands event will create an opportunity for professionals from various industries to network and learn from their peers and a collection of thought leaders in an optimistic, collaborative environment about HOW to implement sustainable solutions – NOW.
Through an innovative programme of collaboration and information, SB’16 Cape Town seeks to create a gathering of international proportion to evaluate the opportunities for African brands to adapt and thrive in a fast changing world and showcase HOW inspirational and active partnerships can drive business success and activate positive social and environmental change. Join us to discover HOW to successfully innovate your brand for Sustainability – NOW.
For further information, visit http://events.sustainablebrands.com/sb16ct/
FSC AT SUSTAINABLE BRANDS
15.05.2016 From Certification Mark to Love Mark – Building a Global Mainstream Brand
Time: 9:00 am - 12:00 pm
Location: Hall A
Speakers: Carla Tavares, Chris Burchmore & Agripa Munyai
Working with a global Network Advisory Committee, and two international research and sustainability communications agencies the Forest Stewardship Council spent approximately 18 months on a process to better understand how mainstream consumer can be inspired to get behind sustainability, and in particular the FSC story. This included intensive global consumer research (over 9000 consumers across 11 markets) and the development and deployment of a series of strategic and creative marketing assets and tools to help consumers to better understand the link from forest to product.
15.05.2016 Forests For All Forever: Sustainability Through Partnerships - The New Normal
Time: 5:45 pm - 6:00 pm
Location: P&G Plenary Hall
Speaker: Marcelle Peuckert
Marcelle Peuckert, FSC's Business Development Director, will bring a wealth of relevant experience and knowledge on how companies are increasingly working together across widely different marketplaces to mainstream sustainability for shared value and for the benefit of forests and the people who depend on them. Founded in 1994 through the collaborative efforts of over 100 participants representing economic, social, indigenous and environmental interests, FSC has since provided a global platform for exchange and the development of uncommon partnerships. She will share insights into FSC’s global consumer research (over 9000 consumers in 11 markets), cause-related campaign case studies and practical examples of bridging the value-action gap, and new approaches to private-public partnerships.