Tuesday, 20 March 2012
Growing consumer awareness at FSC Week 2012, Denmark
In association with a number of leading companies and environmental organizations, FSC Denmark is placing a special focus on the FSC label and its meaning at FSC WEEK 2012. The April 2-8 event aims to make it easier for consumers to choose responsible forest products.
The Danish market for FSC labeled products is constantly growing.
A survey amongst certified companies shows that 60% see FSC labeling as an indispensable requirement from costumers.
FSC Denmark wants to increase this percentage even more, while also broadening it to include more product groups.
“The objective of the FSC WEEK is to make more consumers choose responsibly-sourced products. We see the market for FSC developing, as evidenced through the fact that almost half of the Danish population aged 35-54 knows the FSC label. Previously the label was often only associated with garden furniture, but now we find the FSC label on everything from kitchen utensils to newspapers and playhouses. Our hope is that FSC WEEK will encourage even more consumers to choose FSC,” says Loa Dalgaard Worm, secretariat director, FSC Denmark.
The purpose of FSC WEEK is to increase the availability of the FSC label, thereby helping consumers in choosing responsible forest products.
According to Mette Skovgaard Frich, Senior Consultant at Retail Institute Scandinavia, consumers increasingly choose sustainability if it is easily accessible:
“Labeling systems that consumers can rely on are becoming more and more important, as it saves consumers from having to Google for hours before buying a certain product,” she says.
FSC WEEK is an annual event in which FSC Denmark along with Danish companies and non-profit organizations promote FSC labeled products and responsible forestry.
These companies are all working ambitiously with FSC and will promote their FSC certified products extensively during the week.
FSC WEEK is supported by the two Danish environmental NGOs, WWF Wildlife Foundation and Forests of the World.
During the week they focus on FSC in their public outreach and communicate about the impact of the FSC-label on nature, people and animals.
See the campaign website here www.fsc.dk/fscugen.