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Market Development
Increasing demand for FSC certified products

The Market Development Program works through our Regional Offices and Network Partners to promote the expansion of markets for FSC products in key countries and regions.

We aim to increase awareness of FSC in these key markets, working both to stimulate end consumer recognition and demand for FSC products, and to promote FSC forest management and chain of custody certification.

Building on our market research and understanding of our brand image in key areas, we work with the Key Account Management Program to develop and run market awareness campaigns and initiatives.

The Market Development Program is currently focusing on projects in Japan, the Commonwealth of Independent States and Russia, and North America.