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FSC China Business Forum
Seizing opportunities in China

The Forest Stewardship Council® (FSC®) cordially invites you to attend the FSC China Business Forum in Shanghai on the 16th January 2014.

Date: 2014.1.16
Time: 8:30-17:00
Venue: Shanghai Hilton Hotel
Address: No. 250, Huashan Road, Shanghai
Tel: 021-6248-0000
RSVP: yi.lan at fsc point org

About the Forum

The FSC Business Forum encourages Businesses Partners in China to explore opportunities for harnessing market demand to ensure forests are responsibly managed.

As a source of inspiration and example, it has invited speakers that work strategically with FSC and senior management of international NGOs. FSC China will be introducing the Online Claims Platform (OCP), as well as addressing current market trends and FSC’s initiatives to improve its presence within them.

Each session has allocated time for open discussion. Simultaneous translation in Chinese/English will be provided.

We look forward to seeing you in Shanghai!


08:30 - 09:00 Registration

09:00 - 09:15 Opening remarks

Ma Lichao, National Representative, FSC China

09:15 - 11:15 Sustainable supply chain : FSC 15 years in China
FSC China has become the fastest growing region in the FSC world over the past few years. Business partners in China have engaged with FSC by producing and buying FSC certified products, thus becoming part of the solution combating global deforestation and promoting responsible forest management. Companies will present case studies and will share their experiences and challenges.

Xiaoping Wang, Secretary General, Beijing Forestry Society
Mikhail Tarasov, Forestry Manager, IKEA
Ian Blanden, Managing Director, Stora Enso
Mary Ma, Environmental Marketing Manager, UPM
Ringo Mo, General Manager, Toppan Vite

11:15 - 11:35 Coffee break

11:30 - Online Claims Platform: Building a stronger FSC
FSC will launch the Online Claims Platform (OCP), in the aim of building a stronger and more credible FSC system by quickly and efficiently validating FSC product claims as they pass through supply chains. The session will give insights into the benefits and tasks related to this new tool of the FSC system.

Janet Zhang, Online Claims Platform Coordinator, FSC Asia Pacific

12:30 - 13:35 Lunch

13:35 - 14:55 NGO, Businesses and FSC: The perfect engagement
NGOs, associations and other initiatives increasingly engage with the corporate sector to influence their supply chain and ethical agenda in China. Panelists will provide their perspectives on working with the private sector towards positive social, environmental and economic impacts.

Rashid Kang, China Forest and Ocean Campaign Manager, Greenpeace
Zhonghao Jin, GFTN-China Manager, WWF
Raymond Zhu, CEO, International Operations, Nature Home (Holding) Group

14:55 - 15:10 Coffee break

15:10 - 16:50 Consumers: The final frontier
Purchases from consumers and consumer awareness are the ultimate part of the value equation for   FSC, they are the final frontier. Using FSC as an example, the panel will discuss how to drive true consumer behavior change across all categories in order to reach our broadest end goals. FSC will present current market trends and drivers for the business community to get engaged with FSC, as well as the initiatives to improve FSC’s presence in the market, and new tools supporting certificate holders in promoting their certification.

Alan Zhou, Buying Manager, B&Q
Jessy Yuan, Brand Manager, Kimberly-Clark
Eric Wong, Senior Environment Manager, Tetrapak
Yi Lan, Key Account Manager, FSC China

16:50 - 17:00 - Wrap up and closure
Alistair Monument, Director, FSC Asia Pacific Regional Office

To view the Chinese version, please click here.