The policy aims to:
• Minimize the consumption of paper
• Eliminate paper products containing irresponsibly harvested fibre, such as fibre from High Conservation Value Forests
• Maximize recycled content and fibre sourced from Forest Stewardship Council certified forestry operations
Disney further commits to cooperate with NGOs to identify high risk areas of poor forest management and high rates of deforestation and will report its implementation progress on an annual basis. Among its targets, Disney pledges that no non-FSC certified fibre from high-risk regions will be sourced by the North American Disney Book group, Hyperion and ESPN Magazine. By the end of 2013, Disney will begin requesting recycled and FSC certified paper and “select these whenever available at reasonable cost and quality”.
Disney’s policy covers all Disney products produced in any of nearly 25,000 factories in more than 100 countries, including 10,000 in China alone. Disney is the largest brand licensor in the world, the largest publisher of children’s books and magazines and the largest operator of theme parks in the world.
Disney’s full policy can be downloaded here.