The competition aims to encourage young designers to create innovative items using FSC certified wood and thereby to raise awareness among corporate designers, industrial producers and consumers of the importance of responsible forest management. Diego Florian, FSC National Representative in Italy, says: “with this contest, we want to raise awareness among the new generation of designers that FSC certified wood is a great renewable and environmentally friendly raw material to use in their projects”.
The evening began with a roundtable session entitled ‘Responsible design: from necessity to innovation’. This stimulated a lively discussion among the participating designers, retailers, journalists, academics and furniture company managers. One of their main conclusions was that designers play a crucial role in promoting responsible design, since it is their job to translate the wishes of consumers into the language of marketing and production. The group also felt that companies are increasingly investing in ‘ethical’ values, like FSC certified products that embody the values of responsibility, in their marketing strategies.
Marta Bracciale, Communications Manager for FSC in Italy, then announced the award winners and presented them with their prizes. These were, appropriately, poplar wood products made by Panguaneta and printed by Almaca – both Italian FSC certified companies.
Winners in the professional category:
• First: ‘Filò’, created by Laura Modoni (prototype by Duegi Falegnameria and Light Cube)
• Second: ‘Labirinto’, created by Marco and Andrea Dal Prete (prototype by Passoni Nature)
• Equal third: ‘Shangai Surprise’ by Francesco Benedetti (prototype by Mobilificio Deflorian) and ‘Biforesta’ by Claudia Mascia (prototype by Mobilificio Fattorini).
Winner in the student category:
• ‘Wave’ by Rossella Zarabara, Serena Gonzato and Marsida Gavoci (protoype by OMG Group).
The Association for Industrial Design in Italy, through its working group ‘Atelier dell’Innovazione’ awarded two prizes for the most innovative designs. The winners were ‘Filò’ and ‘Wave’. The design magazine Ottagono also awarded two prizes. Among students it went to ‘Epping’ by Marco Strizzolo and Alice D’Andrea; in the professionals category, the prize went to ‘Kali’ by Josè M. Morales Torner, Cirene D. Jimenez Jimenez and Ana M. Mendoza Maldonado from Mexico.
More information and photographs are available at: www.fsc-italia.it/en/designaward2013 and www.facebook.com/FSCItaliaLaForestaInUnaStanza.